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관련분류 : 디자인 / 디자인
The Package Design Book
크게보기 l
ㆍ저 자 Pentawards , Julius Wiedemann
ㆍ역 자
ㆍ구 분 원서
ㆍ발행일 2017년 11월 22일
ㆍ정 가 25,000원
ㆍ페이지 672 페이지
ㆍISBN 978-3-8365-5552-4
ㆍ판형 140x195
ㆍ출판사 TASCHEN
As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Each year, the Pentawards celebrate the underrated art of package design by recognizing the most influential pieces from around the world. Featuring hundreds of works and with key pieces described in detail, this book brings together the lucky winners to celebrate the vivid creativity of packaging in its every form.

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.

Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.


『Taschen Compact』 시리즈의 특징

합리적인 가격으로 다방면의 주제를 아우르는 문화적 동반자인 TASCHEN Compact 시리즈!
1980년 문화 고고학자들과 함께 작업하기 시작한 이래로, TASCHEN 브랜드는 접근 가능한, 열린 시각의 출판을 지향하고 있다. Bibliotheca Universalis 시리즈는 약 100가지의 이 시대 가장 사랑받는 타이틀로 깔끔한 판형을 갖추고 있어 미술, 인류학과 성에 관련한 당신만의 소중한 서재를 만들 수 있다.

결코 지루하지 않으며 언제나 즐거운, 독서를 좋아하는 이들에게 기쁨이 될 것이다!












 
The editors
Pentawards
, founded by Jean Jacques and Brigitte Evrard, both designers, is the first and only worldwide competition dedicated to packaging design in all its forms, and is open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public.

Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
 
 
"TASCHEN(타셴) : Taschen Compact" 시리즈 도서는 총 93권 입니다.
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- Leonardo da Vinci. The Complete Paintings
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- 100 Contemporary Wood Buildings
- David Bowie. The Man Who Fell to Earth
- Michelangelo. The Complete Paintings, Sculptures and Architecture
- Movies of the 2000s
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- 100 Illustrators
- 100 Contemporary Fashion Designers
- 20th Century Travel
- 20th-Century Fashion. 100 Years of Apparel Ads
- Prisse d'Avennes. Oriental Art
- New Deal Photography. USA 1935-1943
- Modern Architecture A-Z
- The Stanley Kubrick Archives
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- A Garden Eden. Masterpieces of Botanical Illustration
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- Eugene Atget. Paris
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- Piranesi. The Complete Etchings
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- What Paintings Say. 100 Masterpieces in Detail
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- 1000 Nudes. A History of Erotic Photography from 1839-1939
- Karl Blossfeldt. The Complete Published Work
- Eadweard Muybridge. The Human and Animal Locomotion Photographs
- Alchemy & Mysticism
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- Encyclopaedia Anatomica
- 1000 Record Covers
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- Decorative Art 70s
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- The Grand Tour
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- Alfred Stieglitz. Camera Work
- A History of Photography - From 1839 to the present
- 20th Century Photography
- Design of the 20th Century
 
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